Skyo Digital Privacy Policy

1. ABOUT THIS PRIVACY POLICY

1.1 Data Processing at Skyo Digital

This privacy policy ("Privacy Policy") applies to Skyo Digital's website and related online services where we collect and process your personal information when you visit our website, fill out our online forms, subscribe to our newsletters, download resources, request information about our services, or otherwise interact with our website.

Skyo Digital acts as the data controller (or "APP entity" under Australian Privacy Principles) for all personal information collected through our website and related online activities.

1.2 Scope of This Policy

This Privacy Policy covers our website data processing activities only. If you subsequently engage our professional services or enter into a separate service agreement with us, additional privacy terms may apply which will be provided to you at that time.

2. PERSONAL INFORMATION WE COLLECT AND PROCESS

2.1 Information We Collect Through Our Website

When you visit and interact with our website, we may collect and process the following categories of personal information:

• Contact and Profile Information: name, email address, business address, telephone number, job title, company name, areas of interest or expertise

• Enquiry and Communication Data: information you provide when making enquiries, requesting services, downloading resources, or communicating with us through our website

• Technical and Behavioural Data: IP address, browser type and version, operating system, referral source, length of visit, page views, website navigation paths, cookies and similar tracking technologies, geolocation data (based on IP address)

• Marketing and Newsletter Data: preferences for receiving marketing communications, newsletter subscriptions, event registrations

• Website Analytics Data: usage patterns, popular content, user interactions, conversion data, and other metrics related to website performance and user behaviour

2.2 How We Collect Your Information

Direct Collection: When you voluntarily provide information by:

• Filling out contact forms or enquiry forms

• Subscribing to our newsletter or marketing communications

• Downloading resources or whitepapers

• Registering for webinars or events

• Requesting quotes or consultations

• Engaging with our live chat function

Automatic Collection: Through your use of our website via:

• Cookies and similar tracking technologies

• Web analytics tools

• Server logs and technical monitoring

• Social media plugins and integrations

3. PURPOSES AND LEGAL BASIS FOR PROCESSING

We process your personal information for the following purposes:

3.1 Website Operation and User Experience

• Provide and maintain our website services: ensuring proper website functionality, security, and performance

• Respond to your enquiries: processing and responding to contact form submissions, information requests, and customer service enquiries

• Deliver requested resources: providing downloads, newsletters, and other content you've requested

Legal Basis:

• Australia (APPs): Necessary for the primary purpose for which information was collected (APP 6.1)

• GDPR: Legitimate interests (Article 6(1)(f)) and performance of contract where applicable (Article 6(1)(b))

• US Privacy Laws: Processing for business purposes as disclosed

3.2 Marketing and Communications

• Send marketing communications: newsletters, service updates, industry insights, and promotional materials

• Event communications: information about webinars, conferences, and other events

• Relationship management: maintaining records of our communications and interactions with you

Legal Basis:

• Australia (APPs): Consent (APP 6.1(a)) or legitimate interests for existing business relationships (APP 6.2(b))

• GDPR: Consent (Article 6(1)(a)) or legitimate interests for existing relationships (Article 6(1)(f))

• US Privacy Laws: Consent where required by applicable state law

We comply with the Spam Act 2003 (Cth), GDPR requirements, and applicable US anti-spam laws for all marketing communications.

3.3 Analytics and Website Improvement

• Website analytics: understanding how users interact with our website to improve functionality and content

• Performance monitoring: tracking website performance, identifying technical issues, and optimising user experience

• Business intelligence: analysing trends, preferences, and effectiveness of our online presence

Legal Basis:

• Australia (APPs): Legitimate interests (APP 6.2(b))

• GDPR: Legitimate interests (Article 6(1)(f))

• US Privacy Laws: Business purposes as disclosed

3.4 Legal Compliance and Security

• Security monitoring: protecting against fraud, unauthorised access, and security threats

• Legal compliance: meeting regulatory requirements and responding to legal requests

• Record keeping: maintaining records as required by applicable laws

Legal Basis:

• Australia (APPs): Required or authorised by law (APP 6.2(a))

• GDPR: Legal obligation (Article 6(1)(c)) and legitimate interests (Article 6(1)(f))

• US Privacy Laws: Compliance with legal obligations

4. COOKIES AND TRACKING TECHNOLOGIES

4.1 Use of Cookies

Our website uses cookies and similar tracking technologies. We categorise our cookies as follows:

• Strictly Necessary Cookies: Essential for website functionality and security

• Performance Cookies: Help us understand how visitors use our website

• Functional Cookies: Remember your preferences and settings

• Marketing Cookies: Track visitors across websites to display relevant advertisements

4.2 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect website functionality. For detailed information about our cookie usage, please refer to our Cookie Policy.

We obtain consent for non-essential cookies in accordance with applicable privacy laws including the Privacy Act 1988 (Cth), GDPR, and relevant US state requirements.

5. HOW WE PROTECT YOUR INFORMATION

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include:

• Secure data transmission using SSL/TLS encryption

• Regular security assessments and monitoring

• Access controls and authentication procedures

• Staff training on data protection and security

• Regular software updates and security patches

• Incident response procedures

These measures align with our obligations under APP 11 (Security of personal information), GDPR Article 32 (Security of processing), and applicable US state privacy law security requirements.

6. SHARING YOUR INFORMATION

We may share your personal information with the following categories of recipients:

6.1 Service Providers

From time to time we may engage third-party service providers to support our website operations and business activities, including:

• Web hosting and cloud services: for website hosting and data storage

• Analytics providers: such as Google Analytics for website performance analysis

• Marketing platforms: for email marketing, CRM, and advertising services

• Customer support tools: for managing enquiries and customer communications

• Security services: for website security monitoring and protection

6.2 Legal Requirements

We may disclose your information when required by law, legal process, or to protect our legal rights and interests, including:

• Responding to court orders, subpoenas, or legal proceedings

• Complying with regulatory requirements

• Protecting against fraud or security threats

• Enforcing our terms of service and other agreements

All sharing is conducted in accordance with APP 6 (Use or disclosure), GDPR requirements for third-party processing, and applicable US privacy law disclosure provisions.

7. DATA RETENTION

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, in accordance with:

• Australian requirements: APP 11.2 regarding destruction or de-identification of personal information

• GDPR requirements: Article 5(1)(e) storage limitation principle

• US requirements: Applicable state law retention provisions

Retention Periods:

• Enquiry data: Retained for up to 7 years to maintain business records and respond to follow-up enquiries

• Marketing data: Retained until you unsubscribe or withdraw consent, plus additional time as required by law

• Analytics data: Typically retained for 26 months or as configured in our analytics tools

• Security logs: Retained for up to 2 years for security monitoring purposes

8. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the version date at the top of this policy

• Comply with any additional notice requirements under applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

9. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Skyo Digital Email: info@skyodigital.com

This Privacy Policy is effective as of September 2025 and applies to all personal information collected through our website and related online activities.